During my tenure at Muse & Co., I helped lead the company’s re-branding effort. Starting from the ground up, my co-designer and I led the company’s executive team through the identity design process. We started by nailing down the brand story and desired impact, and developed the design all the way through to producing a style guide and usable assets across print, digital, and physical media (things like stencils and stamps, because as a design / build company, we had trucks, tools, and equipment that needed branding).

We worked with illustrator Nathan Yoder to craft the primary logomark; the rest of the idenity we developed in house.

Scroll to flip through the brand guide, or download the whole pdf: